Establishing Recruitment Ads on Facebook like A Pro

Facebook advertising is an essential part of a recruitment marketing method because it assists get your business in front of a large swimming pool of candidates. Especially quality candidates who aren’t actively utilizing the standard task boards.

Social marketing is an effective tool for recruitment. However, because a lot of marketing systems are tailored to eCommerce, creating a fantastic recruitment campaign can be tough. This short article walks through factors to consider and suggestions when using Facebook advertisements for recruitment marketing.

Set up Facebook Business Manager and advertisement account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This terrific guide from Hootsuite strolls through how to set up Facebook Business Manager.

Business Manager allows you to add multiple individuals to the account to assist run campaigns, but understand that individuals will require an individual Facebook account to be able to be added.

To acquire marketing campaign, you’ll also need a Facebook Ad Account, which you will be triggered to produce when establishing Facebook Business Manager.

You’ll also need to validate your website domain with Facebook, which is needed to determine and track projects.

Choosing a campaign type

To produce an advertising campaign, head to the “Ads Manager” area through the leading left navigation of your Business Manager Dashboard.

When you click the green button to develop a campaign, you’ll be given a list of 11 types of campaign goals. We’ve found that 3 of these goals are most beneficial for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are most likely to purchase items from a brand name they understand, individuals are most likely to look for adremcareers.com a task at a company they’ve heard of. Brand Awareness campaigns are enhanced to be seen by a large pool of people that are likely to be interested in your company.

These advertisements will not straight drive traffic to your website, however they get candidates familiar with your business and all set to click when the perfect position comes along.

Awareness projects can be about almost anything that shines a light on your business. Announcements about growth and somalibidders.com awards, posts about company efforts and culture, and videos about the organization’s achievements and objective can all be turned into appealing campaigns.

Traffic

In the Wonderkind platform, this is described as a “Clicks” project. These advertisements are targeted to reach an audience that is most likely to click the link in your ad.

This audience is narrower than in a Brand Awareness campaign, however still includes people interested but not all set to apply for a job.

These advertisements can focus on open positions to get individuals to check out more about the jobs and the business (terrific for high-volume recruiting). Or feature material that will drive people to your site, like market hot subjects or tips.

Conversion

Conversion projects are what individuals tend to consider when they consider advertising. These campaigns track and optimize towards someone performing an action on your site, such as submitting an application.

For a Conversion project to be effective, you initially need to develop a strong audience of prospective prospects that are familiar with your business. Without that, it’s type of like running through a crowd and asking strangers to wed you.

Let your audience get to know you with Awareness and Clicks projects initially, and move more spending plan to Conversion projects over time.

Great ads and brand name awareness makes people click, but conversion occurs on a landing page. So you require to make certain that your task pages load quickly, are simple to keep reading mobile gadgets, and clearly state the details task prospects appreciate the majority of.

Understand that Facebook conversion ads are going through some modifications in reaction to Apple’s iOS 14 personal privacy updates – [update October 2023: please check out the following for more on Apple’s iOS 17 personal privacy updates] Companies will require to focus on 8 conversion actions per web domain.

If job listings are on the main company website, you’ll likely require to line up with the marketing group on the concern list.

Facebook encourages organizations to utilize the Facebook Conversion API to link your advertisements with conversion information from other sources, such as your server, material management system (CMS), or customer relationship management (CRM).

Campaign budget plan optimization

There are a couple of various options when it concerns spending for advertisements. First, you can select to pay based on clicks or impressions of your advertisements. Next, you decide how you want Facebook to put your ads:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a campaign and advertisements will be placed so your costs lasts the complete campaign. This alternative also enables you to set time windows such as running advertisements just in the evening or on weekends.

For the 3 primary kinds of recruitment projects gone over above, a basic suggestion is:

Brand Awareness: Run as ongoing projects, payment on impressions, and either day-to-day or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget plan.

Conversion: Short run time, payment on clicks, life time budget. These will likely be your most pricey campaigns.

Select an audience

Targeting task titles and industry is generally where you begin with recruitment marketing, however you can reach a lot of hidden prospective with unconventional audience traits. For some motivation, we just recently wrote about 5 innovative ways to use targeting in recruitment advertisements.

Facebook also provides the option to target “lookalike audiences.” This is fantastic once you have actually had great campaign outcomes and good hires to validate your existing audience is what a future one ought to “look like.”

Ad positioning

After checking much of the ad placement options available, we’ve discovered the most successful ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are . Therefore, we wouldn’t suggest utilizing them. We’ve found that the news feed for both Instagram and Facebook have actually provided our partners with more clicks and conversations.

If you are aiming to develop more awareness, we would recommend Instagram. Not a great deal of advertisers hang around on developing a great Instagram Story. So, if you make a strong recruitment ad on Instagram story, you will stand out.

Create the advertisement

Assembling a terrific ad can be difficult. If you’re unsure where to begin, take a look at our guide on how to turn job descriptions into fantastic social ads in 15 minutes.

It can be surprising what combination of copy and images work best for your audience. We suggest A/B testing several ad variations in each project.

For instance, in a project about an employment opportunity, one ad version might focus on the wage and benefits, another on the business culture, and a 3rd on the job functionality.

Put recruitment marketing on autopilot with Wonderkind

If you require to increase recruitment quickly, manually producing the possessions, audience, and spending plans for each campaign will slow you down. Wonderkind helps you speed up recruitment marketing by automating your social strategy throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology utilizes data from years of recruitment campaigns to construct an audience that’s ideal for your industry, area, and open positions.

Our user friendly platform makes it basic to spin up imaginative advertisements in minutes with project design templates, a library of stock images, referall.us and instantaneous image cropping. Once ads are running, track performance and invest across all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Have a look at how Wonderkind works or see it in action.